Many of our strategies and opinions are based on experience. Sometimes we need insight and data to make informed decisions - be they decisions to invest, expand, change course, increase effort, phase-out product lines or put more effort into training.
While the PERGALI team is of course interested in traditional market research and the detailed insight that that qualitative and quantitative research provides - we identified the need to develop our own tools to enable us to measure commercial performance and competitive markets in a more structured way. Hence 360 Audit.
360 Audit is a suite of proprietary analysis tools that helps PERGALI, our clients and independent third parties to measure relationships, competitive threats, marketing effectiveness, human capital and many other important drivers. We won't be telling you if you should manufacture a product in blue or pink - but if your aftersales systems are messing-up customer satisfaction and threatening repeat business a 360 Audit will tell you with hard data.
We continue to develop the 360 Audit suite, however, we felt the first analysis tool out of the toolbox should be the 360 Channel Audit - because almost every business has a channel;
Wholesalers, distributors, value-added resellers, doctors, installers - whatever you call them in your business - they all need access to training, new product, technical support, marketing support and the inside track on where you're taking them next.
Working with our friends at Channel Metrics we have developed 360 Channel Audit to help identify the needs and opportunities embedded within your business channel.
360 Channel Audit is an assessment and reporting tool that enables PERGALI to identify:
SUPPLIER RELATIONSHIP ... how well are relationships being managed and grown by your teams?
BUSINESS STRENGTH ... identifying if channel partners have the resources to invest in your products/services
SALES CAPABILITIES ... is there a skills gap within your channel, do you need to increase training and knowledge?
PRODUCT RANGE ... how well suited are your products and services to your channel's needs?
COMPETITORS ... how do you shape-up to the competition in the eyes of your team and your channels?
MARKETING ... is your marketing investment working, do your partners need further effort and support to drive local markets?
INFRASTRUCTURE ... how well are your systems and people supporting sales and after-sales?
360 Channel Audit operates on a proprietary platform enabling participants to quickly enter responses and data into our online system. An audit results in a fully documented report and executive management presentation from our team.
All audit data is stored so that regular reviews can be performed to benchmark performance and track improvements.
For further information please access our Contact page and select Analysis Tools.
While the PERGALI team is of course interested in traditional market research and the detailed insight that that qualitative and quantitative research provides - we identified the need to develop our own tools to enable us to measure commercial performance and competitive markets in a more structured way. Hence 360 Audit.
;)
360 Audit is a suite of proprietary analysis tools that helps PERGALI, our clients and independent third parties to measure relationships, competitive threats, marketing effectiveness, human capital and many other important drivers. We won't be telling you if you should manufacture a product in blue or pink - but if your aftersales systems are messing-up customer satisfaction and threatening repeat business a 360 Audit will tell you with hard data.We continue to develop the 360 Audit suite, however, we felt the first analysis tool out of the toolbox should be the 360 Channel Audit - because almost every business has a channel;
Wholesalers, distributors, value-added resellers, doctors, installers - whatever you call them in your business - they all need access to training, new product, technical support, marketing support and the inside track on where you're taking them next.
Working with our friends at Channel Metrics we have developed 360 Channel Audit to help identify the needs and opportunities embedded within your business channel.
360 Channel Audit
The PERGALI team have built channels from scratch, re-invigorated channels that have stopped working and helped clients transform de-motivated customers into active channel partners. Every channel partner is a natural extension to an organisations business - undervalue and ignore at your peril.360 Channel Audit is an assessment and reporting tool that enables PERGALI to identify:
- The opportunities for growing channel revenue
- The alignment between individual salespeople and their channel partners
- The partner relationships that are in decline and those that are primed for growth
- The skill levels of partners and areas that need improvement
- The advantages of your products and services over your competitors, and much more.
SUPPLIER RELATIONSHIP ... how well are relationships being managed and grown by your teams?
BUSINESS STRENGTH ... identifying if channel partners have the resources to invest in your products/services
SALES CAPABILITIES ... is there a skills gap within your channel, do you need to increase training and knowledge?
PRODUCT RANGE ... how well suited are your products and services to your channel's needs?
COMPETITORS ... how do you shape-up to the competition in the eyes of your team and your channels?
MARKETING ... is your marketing investment working, do your partners need further effort and support to drive local markets?
INFRASTRUCTURE ... how well are your systems and people supporting sales and after-sales?
360 Channel Audit operates on a proprietary platform enabling participants to quickly enter responses and data into our online system. An audit results in a fully documented report and executive management presentation from our team.
All audit data is stored so that regular reviews can be performed to benchmark performance and track improvements.
For further information please access our Contact page and select Analysis Tools.
