Flexitricity

Project Description

Demand response in the electricity sector utlises power generating and power consuming equipment to provide on-demand power to the electricity grid. PERGALI initially worked on a branding communications refresh for Flexitricity which was quickly followed by CRM implementation and sales management support to target companies down to their target post/zip codes and engage with them to acquire access to their power assets. Ongoing communications and product development contributed to a high profile in a highly fluid and competitive market. Investors exited in 2015.