
Project Description
We are very proud to be associated with Touch Bionics and to have played a key part in the company’s success. PERGALI engaged with this transformational technology when it was at beta-product stage. We led the process of key account development to garner high-profile launch partners (and patients); our across-the-board launch strategy ensured that the i-LIMB Hand was (and continues to be) recognised as the world’s first bionic hand. Over subsequent years we have built sales channels and opened-up new geographic markets. Investors exited in 2016.Client
Touch Bionics
Skills
- Public Relations
- Investor Relations
- Branding
- Sales Pipeline
- Direct Marketing
- Market Entry
- Key Account Development
- Market Research
- Channel Development
- CRM
- Implementation
- Website Development